Wednesday, February 27, 2008

Web 2.0

In the first week of studying this subject (Interactive Design 1) students have been introduced to the world of interactive media and in particular, emphasis has been placed on the exponential growth in interactive websites since 2006, when 'Enterprise 2.0' was first announced.

If you are reading this blog, you are probably aware of what Web 2.0 is because this website is an example of user generated content which encourages participation (interaction) without the need to know how to construct a web page. Templates and options have been made available to the user who 'chooses' how they want their blog to appear visually (layout), what content they want to include (settings) and can link to other websites and blogs across the World Wide Web.

One could indeed blog on a static website but the innovation of Web 2.0 and interactive media allows a social community to develop who can, in this example, read each others blogs and opinions and comment because they are all networked within a central site.

Other examples of these interactive websites, that maybe familiar to you include Myspace, Facebook and YouTube.

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